Want to mail your holiday cards
before Dec 31st? You have...
Get the Holiday Card PHOTO THAT'LL MAKE EVERYONE JEALOUS
A simple, stress-free system to plan, pose, and take your own family holiday card photo — using just your phone.
Why Is Getting One Good Family Holiday Card Photo So Hard?
• Kids won’t sit still
• Partner’s over it
• Outfits don’t work
• Lighting’s a mess
• Everyone’s cranky
And the more you try to fix it...
YOU TAKE 100 PHOTOS
and still don't have the one
YOU BEG THEM TO SIT STILL
for five more minutes
YOU YELL
and now everyone's crying (including you)
What if it didn't have to be this hard?
I'm Jess.
A family photographer of 20+ years, and a mom to two kids who’ve taught me that taking photos of your own family is no joke.
I took everything I’ve learned — after thousands of sessions and an award-winning career — and turned it into a simple system.
Because great family photos shouldn’t be painful. They should actually be fun.
I saw the frustration.
I wanted to find a solution.
So this past July, I sent out a questionnaire to every parent, client and social media follower I knew.
And wow — you answered. In droves. Hundreds of you. Real frustrations. Real pressure. Real overwhelm.
So I got to work. I took every answer, every pain point, and I built a system to solve it.
Then I tested it. I invited families from my town Facebook group to a cute little spot nearby.
We used just my phone, a $20 tripod, and a little planning. The kids helped, and they laughed. It was fun.
And it worked.
The photos were magical. The process was doable. I filmed everything — and turned it into this step-by-step guide, so you can do it too.
Imagine taking your best holiday card photo ever, and having your family say they LOVED doing it and want to do it the same way next year.
WITHOUT THE STRESS. WITHOUT NEEDING TO HIRE A PRO.
You don't have to waste time, or waste money. You can completely avoid outfit drama and photo day meltdowns.
HOLIDAY CARD PHOTO MAGIC
It's not just about the photo - it's about how you feel getting it.
LESS STRESS, MORE SMILES
No more chaos or last-minute panic — just a calm, joyful photo day that actually feels good.
Real Connection With Your Family
Skip the frustration and actually enjoy the moment with the people you love most.
PHOTOS YOU'RE PROUD TO SHARE
You’ll create something beautiful and frame-worthy — without wondering if it’s “good enough.”
Confidence Behind the Camera
You’ll finally feel like you know what you’re doing — and it shows in every shot.
Clear, Simple Guidance
Every step is laid out for you, so you always know exactly what to do next.
A Holiday Win You Didn’t Have to Suffer For
Celebrate a moment you captured yourself — with ease, heart, and a little help from me.
Because when the pressure melts away, the magic shows up.
A step-by-step system to help you plan, pose, and take your best holiday card photo yet — using just your phone.
WHAT'S INCLUDED
You'll start by picking your date and getting your ducks in row with this checklist.
Whether you're wrangling toddlers or teens, this makes your photo day feel easy — even fun. Think of this as your calm-before-the-storm checklist — with room for real life.
From come-as-you-are to “we’re doing a look,” this PDF has it all. Thoughtful advice from a real mom/designer who’s styled her own family for years — plus outfit boards, shopping links, and tips to reduce drama and boost day-of buy-in.
No more tech stress. These two VERY short videos walk you through exactly how to use a $20 tripod and your phone’s self-timer — with tips to get your kids excited and involved. Easy setup, even easier execution. We're talking 3 mins + 90 seconds total for these.
This 3-minute video outlining my LOE-Key System is truly GOLD. It distills 20 years of lighting wisdom into something you’ll use every time you take a photo. Paired with a quick-reference PDF, this section is your cheat code for glowy, scroll-stopping shots — with no gear required.
In these two videos, I hone in for you on the poses that actually work — sorted and taught based on hundreds of real holiday cards I’ve photographed, so you'll know what looks good and how to make it feel easy. One video is for families with younger kids, and one video is for families with older kids - so choose your 11 minutes of tips, or watch both!
Once you’ve got your photo, I’ll guide you through choosing a vendor, because sometimes it feels like the options are endless. Sorted by price point, I made this linked PDF because I wanted to do a deep dive. Save time, skip the endless scrolling, and get the card in people’s hands before New Year’s (or hey, make it a Valentine's Day card!)
CREATE STRESS-FREE, STUNNING HOLIDAY PHOTOS YOUR WHOLE FAMILY WILL LOVE.
Don’t Wait — THE Holiday Season Moves Fast
There are only so many weekends left before you’re stamping envelopes and rushing to get cards in the mail.
If you want time to plan, take the photo, and actually enjoy the process — now’s the moment to start.
Because the longer you wait, the more it turns into a scramble.
Let’s make this the year you don’t stress.
BECAUSE I'm A LITTLE EXTRA...
01. LOCATION STRATEGY DEEP DIVE
This 19-minute video is me walking and talking directly to you — showing real spots and explaining exactly why I’d use each one. Light, background, layout — I break it all down like I’m standing right next to you, scouting together. It’s packed with tips I’ve collected over two decades, and honestly? It’s intellectual property I’ve been sitting on forever. I finally get to share it — and you’re going to see locations in a whole new way.
02. SUPER NERDY PHONE CAMERA TEst
I went full photo geek for this one — I took the same phone photo twice (once with the back camera, once with the selfie camera), sent each to a different card company (boutique & value options), and waited like a kid on Christmas to compare the results. This 11-minute video is ridiculous — and SUPER useful. I did all this just for you, and I’m embarrassingly excited to reveal what I found.
LAUNCH SEASON PRICING: TWO OPTIONS,
ONE PERFECT FIT.
FOR PARENTS
$57
LAUNCH SEASON PRICE - NORMALLY $67
One-time fee. Perfect for parents using just a phone.
• Plan Like A Pro Checklist ($20 value)
• Outfit Ideas for Family Photos ($50 value)
• $20 Tripod Setup & Self Timer Tutorial Videos ($100)
• LOE-Key Lighting System for Phone Photos Video ($250)
• Posing Secrets for Family Photos Videos ($500+)
• Holiday Card Vendor Guide ($20 value)
= $940 in goodies! PLUS bonuses!
FOR pro PHOTOGRAPHERS
$97
LAUNCH SEASON PRICE - NORMALLY $127
One-time fee. For photographers using DSLR or mirrorless cameras
• Everything in the Parents Version ($940 value)
• Expanded lighting video (pro-camera-specific)
• Pro-level lighting strategies explained
• Designed for client-ready results
• Invest once, use every season going forward
• Details you learn are worth at least $500 more
= $1,440 value PLUS bonuses!
"Jess just GETS it — as a mom and a pro photographer.
You can tell Jess has actually lived this struggle. Her system isn’t some perfect Pinterest fantasy — it’s real, doable advice from someone who’s been in the trenches with her own kids. She makes you feel capable instead of overwhelmed, and that alone is priceless."
- MELISSA LANZ, FOUNDER, THE FRESH 20 & MOM OF TEENS
"Jess has thought of everything — outfit tips, posing tricks, lighting advice — all in bite-size lessons I can do when I have a few minutes. It’s not overwhelming, and I don’t feel like I’m missing moments while fumbling with my phone. Thanks to Jess, I can get amazing photos of my family without spending hundreds of dollars — and actually enjoy the season, knowing our memories are captured."
- KENDRA KNAUF, THERAPIST & MOM OF A 3 YEAR OLD
"Holiday photos were always a chore. Begging, bargaining, bribing — no more! With Jess' advice, holiday photos can be holiday fun! Using her method, we have a photo we love that we loved taking. Her simple step-by-step plan removes the guesswork. Spend 15 minutes, check her list (twice), and back to cocoa. In the busiest weeks of December, it keeps us calm and on track. No stress, just us."
- LIZ DILLON, ATTORNEY & MOM OF A 7 & 5 YEAR OLD
- The kids are smiling and wearing what you picked
- The card went out early. With stamps.
- Grandma teared up when she opened the card.
- Your partner said, "That was actually... kind of fun?"
FROM "GOOD ENOUGH" TO NAILED IT
PICK THE VERSION MADE FOR YOU.
What if I’m not “good” at taking photos?
You don’t have to be. This is designed for real families — no photography experience needed. With my guidance, you’ll feel confident and actually enjoy the process.
Can I really get a good photo with just my phone?
Yes — that’s the whole point of this program. I’ve spent decades using pro gear, but I created this system specifically to prove that you can get a beautiful, card-worthy photo using just your phone. And you can.
Is this going to take a ton of time?
Not at all. You can watch the key 15 minutes of video, skim the PDFs, and be fully ready for your photo - which you'll likely take in 15-20 minutes, tops. Want to go deeper? There's over an hour of bonus content if you love to learn and want to take your time.
What if I've already booked a professional photoshoot?
This still helps! Use it to plan outfits, prep your kids, and make the most of your session - or just grab a few extra memories on your own, with zero pressure.
GET THE SHOT. LOVE THE PROCESS.
START NOW — BEFORE THE WEEKENDS RUN OUT.
LAUNCH SEASON PRICING: TWO OPTIONS,
ONE PERFECT FIT.
FOR PARENTS
$57
LAUNCH SEASON PRICE - NORMALLY $67
One-time fee. Perfect for parents using just a phone.
• Plan Like A Pro Checklist ($20 value)
• Outfit Ideas for Family Photos ($50 value)
• $20 Tripod Setup & Self Timer Tutorial Videos ($100)
• LOE-Key Lighting System for Phone Photos Video ($250)
• Posing Secrets for Family Photos Videos ($500+)
• Holiday Card Vendor Guide ($20 value)
= $940 in goodies!
FOR pro PHOTOGRAPHERS
$97
LAUNCH SEASON PRICE - NORMALLY $127
One-time fee. For photographers using DSLR or mirrorless cameras
• Everything in the Parents Version ($940 value)
• Expanded lighting video (pro-camera-specific)
• Pro-level lighting strategies explained
• Designed for client-ready results
• Invest once, use every season going forward
• Details you learn are worth at least $500 more
= $1,440 value